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craig morgan


Craig Morgan


Craig Morgan is country music's stealth star. He's had back-to-back #1 singles, massive
radio airplay--including country's biggest hit of 2005, solid album sales and a belated
nomination in 2006 as the Academy of Country Music's new male vocalist of the year,
yet his recognition factor has not quite caught up to the scope of his popularity and his
level of success.
That is all about to change with his latest CD and initial single both titled, “Little Bit of
Life,” which has already generated yet another Top 10 hit.
Morgan likens his career to a catapult that has been stretched all the way back through
hard touring, steady radio airplay and media exposure and is now poised to heave that
career forward with projectile force. He has two secret weapons in his arsenal. As a
singer, Morgan has a clearly identifiable voice. As a songwriter, he displays a distinct
point of view.
“Little Bit of Life” is Morgan’s fourth album and third for the red-hot independent label
Broken Bow Records. His previous albums spawned such memorable hits as “I Got
You,” “Redneck Yacht Club,” and the poignant “Almost Home,” as well as “That’s What
I Love About Sunday,” which spent five weeks at No. 1 and ended 2005 as country
radio’s most played song of the year, surpassing hits by Toby Keith, Rascal Flatts, Keith
Urban, George Strait, Sugarland and Faith Hill, among others.
Morgan finished 2005 in the top 10 on Billboard magazine’s top male country artists
chart (ahead of Alan Jackson and Josh Gracin) and in the top 20 on the magazine’s
overall list of top country artists (besting Sara Evans, Martina McBride, Big & Rich and
numerous others).
Billboard has called Morgan “a writer and interpreter of highly visual story songs,”
something he acknowledges is his specialty. He’s known, he says, as “the singersongwriter
who writes songs about the little things in life,” a reputation he’s grateful for.
“As an artist you strive to have an identity at all. I’m proud that that’s the one I’ve been
stamped with.
“I have a passion for making little things very visual and big, stuff that can be easily
overlooked,” Morgan says of his colorful songwriting style.
Even on songs he didn’t write, like the tender and moving track “Tough” from his new
CD, Morgan wrings every bit of emotion out of the vocal without ever sounding anything
but natural.
“Little Bit of Life,” which features four of Morgan’s own compositions, is more personal
than any of his work to date. In songs like “I Am,” which Morgan wrote with Phil
O’Donnell and Shane Minor, listeners get a glimpse of the real Morgan, a down-to-earth
family man and Army veteran who grew up poor and still values hard work and life’s
simple pleasures like hunting and racing his off-road motorcycle.